Il nuovo marchio LG presentato alla stampa

This afternoon in the delightful surroundings of the Villa Sassa in Lugano Team Lara Gut has presented to the representatives of the press from all over Switzerland important news at the level of design and sponsorship. “During the break following the accident, I realized that people were interested in me not only as an athlete but also as a person. With the company Moser of Lausanne, 35 years active in the development of visual identities, we conducted a study that expressed in the new LG brand of my entire personality and what I want to convey in the future, “Lara said at the beginning of the conference.

Alexandre  Henriques and Nicolas Peter of  Moser presented the work done and the final result: “a merger between the initials “L” et “G”, a seal through its color and its dynamism that evokes passion, youth, vitality, naturalness and elegance of Lara. “

A new personal website, www.laragut.ch where to find all pictures, videos and information of the athlete and the personality of Lara, a trademark applied for the new T-shirts and brand-new AUDI official partner of Team Lara Gut since several weeks. These visual innovations were presented to the press.

Il signor Lardi di Audi Svizzera consegna la nuova auto a Lara

In terms of sponsoring three major news: the partnership with Audi, the Team Gut underlined the collaboration  with the management and marketing company IMG, which counts among its ranks even Roger Federer and Fabian Cancellara. IMG, as pointed out by Roberto Mazza during the meeting with the media, “has decided to identify with the  philosophy of sportwoman and the person Lara and the team and will help in finding important new international economic partners.”

From this year, Lara belongs the prestigious family of Testimonial Rolex . As a Swiss athlete among international champions such as Jean-Claude Killy, Hermann Meier, Carlo Janka and Roger Federer.  “I am proud to represent  this Swiss brand, which is a worldwide symbol of high quality and timeless passion. Rolex proposed an agreement during my time of physical recovery this winter  and I appreciate their support, which will hopefully last for a long time”, Lara said.

Patrick Flaction

Regarding the sports part was Patrick Flaction,  Lara’s fitness Lara, to illustrate the work of Lara in these months of recovery and also talked about  a three day training session on a site in  Biasca, which has just finished this morning. Video images of the phases of training done by Lara allowed reporters to understand the great physical work which is Lara’s subject during this summer. “Now I’m a little bit  tired and out for a week of holidays. I do not feel any pain in my hip and I am very happy to be back later this month on the the skis in the Valais for the summer training, “Lara said after the meeting with the media.

On 5 October 2009 at the Villa Sassa  Lara appeared in front of the press, hurt and walking on crutches. With today’s press conference  the whole team wanted to open a new chapter: the injury is finally behind us, nice holidays Lara and good work.

Lara on the catwalk

Last Saturday, June 12 the Tamina Therme in Bad Ragaz celebrated the first anniversary of its opening.
There have been many events for the residents of the region: fashion shows, concerts, water features and much comfort at a pool party, which went up in late evening. The guests of the evening were, among others Mister Switzerland 2010 Jan Bühlmann, Natalia Macauley, an acrobat of England and our Lara, presented herself in a nice fashion show.

 “I am happy to be here this evening in the spa of Bad Ragaz, where I can use the wonderful facilities of the Tamina Therme, with the prospect of recovery after two weeks of intense physical work,” Lara said in the course of the evening. “In the next six weeks I will  concentrate on my fitness here in Ticino, to return on the ski at the end of July in Switzerland. I’m happy because everything is working well and I’m confident for next season, “concluded Lara.

Lara at the kick-off to the game of heart

On June 6th was held the second edition of The “Progetto Amore”, the day of solidarity promoted by the Swiss Italian singer Paolo Meneguzzi. Chiasso has welcomed more than 7,000 people. A day made up of many events for all ages. The highlight was an evening football game in the municipal stadium of Chiasso between the national team of Italian singers who have played 20 years for solidarity, and the selection of “Progetto Amore Swiss Stars”.

In her role as patron Lara opened the game. An evening of great emotions which was attended by many personalities from sports and politics of our canton, pleased to support the project by Paolo Meneguzzi. The team led by Paolo Meneguzzi collected donations at a height of more than 100,000 francs, which are intended for Ticino charities.

 “I am honored to have been invited by Paolo and I am happy to see as much enthusiasm for such an event that Lara said between autographs and photos, which they gave their many fans in Chiasso, “An athlete, usually quite privileged, has a duty to be present here on the field for those who do not have the same luck in life as we do. Paolo has done a great job. A big compliment to all the people who have organized this day that well, ” Lara pointed out late in the evening.

Lara with the cycling world champion Cadel Evans

touched the hearts of our people,”

We would like to remind those who would like to support the project by Paolo Meneguzzi, will find all the important information at www.progettoamore.ch.